Taking the Japanese Combat Market by Storm
RDX Sports is a name that commands attention. With its durable and innovative gear, the combat sports giant is making significant waves in the combat sports world.
Thanks to its exclusive partnership with Cycle Limited, RDX Sports is making remarkable progress in the Japanese combat sports market.
Over the past two years of this exclusive partnership, the company has experienced an astonishing 200% growth in the Japanese market.
Exclusive Partnership: Significant Impact
The exclusive partnership between RDX Sports and Cycle Limited is creating a substantial impact on combat sports in Japan. This collaboration is helping foster vibrant communities, enhance brand visibility, and organise unforgettable events for the Japanese MMA community!
The two partners have established connections with athletes, formed lasting partnerships, and significantly improved RDX’s visibility through strategic representation at high-profile events.
Ambassador Project
Cycle Limited has started an exciting ambassador project, enlisting a diverse group of professional and amateur athletes. The ambassador project is the cornerstone of its innovative marketing strategy and features world champions and amateur athletes.
The fighter and fitness ambassadors help Cycle Limited reach a broader audience and create meaningful connections with combat sports and fitness enthusiasts.
Cycle Limited’s ambassador project is a strategic approach to cultivate loyalty and create a vibrant community united by a shared passion for fitness and athletic excellence. With the influence these ambassadors bring, Cycle Limited has amplified RDX’s reach and credibility, making it a recognised name in gyms and competitions across Japan.
Building Trust and Partnerships
Cycle Limited has recruited 30 brand ambassadors and has secured contracts with 10 combat sports organisations in Japan. The major partners of RDX Sports in Japan include FC Grasion, The Tempest, and Sportec Fitness.
These initiatives and partnerships have helped to raise RDX’s profile, connecting the brand with combat sports enthusiasts.
Sponsorship Initiatives
Through its sponsorship initiatives, Cycle Limited has formed important partnerships with a number of Japanese combat sports organizations, including AMMAC, JMOC, FC GRASION Tokatsu, The Tempest and Keio Boxing.
Cycle Limited ensures that during events, RDX Sports is prominently featured to ensure that it is getting wide media coverage. These sponsorships have also lent credibility to RDX’s brand and resulted in increased brand trust.
Platforming Amateur and Professional Athletes
Cycle Limited is also empowering athletes by providing platforms to amateur and professional athletes. By working with top-tier, up-and-coming fighters through its Bridge of Dreams program, Cycle Limited is providing a springboard to future professional athletes.
Similarly, through the Glory Beyond Dreams program, Cycle Limited supports athletes at all levels by providing access to high-quality gear and apparel from RDX Sports.
These initiatives not only promote athletes on the grassroots level but also help strengthen RDX’s brand image.
Making a Strong Impression: Sportec Fitness and Sports Expo
Cycle Limited recognises the importance of live events in influencing the sports community. By sponsoring two huge MMA events in Japan—Target and The Tempest—Cycle Limited is positioning RDX Sports prominently at major sports gatherings.
Imagine walking through Sportec, Japan’s largest fitness and sports expo, filled with hundreds of people. RDX Sports stands out at the forefront, a success made possible by Cycle Limited’s ongoing marketing and partnership efforts.
The partners are also focused on promoting MMA in Japan through their sponsorship of The Tempest, a prestigious amateur championship. Cycle Limited has ensured that RDX Sports has a prime presence at this event, showcasing everything from gloves to gear.
It’s no surprise that RDX is becoming known as the go-to brand for quality combat sports equipment!
Localised and Innovative Marketing
Wataru Iida, the founder of Cycle Limited, is leading the localised marketing efforts. Cycle Limited is boosting the visibility of RDX Sports through marketing tailored specifically for the Japanese audience.
Cycle Limited manages RDX’s Japanese website, ensuring that combat sports enthusiasts and professionals have access to top-quality gear. The partnership extends beyond this, as Cycle Limited actively represents RDX Sports at local events and promotions, showcasing RDX gear at the biggest combat sports events.
Digital Marketing Through Blogs
Our Japanese partner has also embraced digital marketing through blogs tailored to the tastes of the locals. By creating insightful and engaging blogs in Japanese, Cycle Limited is providing value to the audience and driving traffic to the RDX Japan website.
Looking Ahead: Sustainable Growth of MMA in Japan
RDX Sports is committed to advancing MMA in Japan and providing safe, durable products for MMA enthusiasts. With the support of Cycle Limited, RDX Sports is nurturing local talent, sponsoring major events and taking initiatives to bring fans and fighters together.
RDX Sports is proud of its partnership with Cycle Limited and looks forward to a highly productive partnership in the future.
