RDX X Porte Fight: A Winning Partnership
Grit and determination are two factors that define success in combat sports. The strategic partnerships hold the power to unlock new markets and connect athletes with top-quality gear. One such partnership making waves in Turkey is the collaboration between RDX Sports and Porte Fight.
Led by visionary founder Yaman Övünç, Porte Fight joined forces with RDX Sports two years ago. The partners signed an exclusive agreement a year ago which revolutionised Turkey’s previously untapped combat sports market.
The dynamic alliance between the duo has garnered significant attention and revenue in the local Turkish market. In a mere twelve months, the partners saw explosive growth and the revenue skyrocketed from zero to $50,000.
Together, RDX and Porte Fight are transforming the landscape of Turkish MMA, bringing quality and brand visibility to athletes across the country.
Porte Fight: Pioneering Combat Sports in Turkey
Founded by Yaman Övünç, Porte Fight has emerged as a trailblazer in Turkey’s combat sports industry. With a deep understanding of the local market and a passion for advancing MMA and combat sports, Porte Fight has built a reputation for connecting Turkish athletes with premium equipment and resources.
Under Övünç’s leadership, the brand has embraced a mission to make high-quality combat gear accessible, particularly through its exclusive partnership with RDX Sports. By focusing on strategic partnerships, local sponsorships and targeted events, Porte Fight has successfully positioned itself at the centre of Turkey’s rapidly growing combat sports community, helping drive an impressive surge in both brand visibility and market engagement.
Building A Strong Brand Alliance
The one-year exclusive partnership between RDX Sports and Porte Fight focused on increasing RDX’s brand awareness, capitalising on MMA’s growth in Turkey and driving significant market penetration.
With exclusivity, Porte Fight became the sole gateway to RDX products in Turkey, enabling focused brand-building efforts. By combining resources and aiming for high visibility, the partnership set out to change the game in a previously dormant market and make RDX a household name in Turkey’s MMA community.
Localised Marketing Efforts by Porte
Porte Fight employed a localised marketing approach, utilising various platforms to introduce RDX to Turkish audiences. From engaging social media content on Instagram and Facebook to targeted ads on their website, Porte Fight crafted a marketing strategy that resonated with local combat sports enthusiasts and professionals.
This tailored strategy helped build brand awareness and created a visible presence for RDX products in Turkey. These efforts directly translated into surging growth and popularity of RDX products – a remarkable achievement fueled by Porte Fight’s commitment to authentic engagement with Turkish customers.
Sponsorships and Events for Visibility
Porte Fight’s partnership approach has been a key driver of brand visibility in the region. Porte Fight’s collaboration with major entities like Intersport and PorteFightLine, positioned RDX as a premier brand in the community. The sponsorship of local athletes, clubs and gyms embedded RDX in the grassroots of Turkey’s combat sports scene.
The sponsorship of Buin Fight Night saw close to 500 attendees, creating an ideal platform to showcase RDX products to athletes, influencers and fans. Porte Fight’s marketing expertise has breathed new life into Turkey’s combat sports industry.
RDX is now a recognized name in Turkey’s expanding market, providing athletes with top-tier gear and fostering the growth of the sport.
Future Outlook: Boosted Brand Visibility With Sustainable Growth
RDX Sports and Porte Fight have their sights set on sustainable growth and continued expansion. By organising more events and connecting with Turkey’s growing MMA audience, they plan to deepen RDX’s impact in the region.
With the foundation laid in this first year, the partnership is poised for long-term success, ensuring that RDX remains an essential part of the Turkish combat sports landscape.
